Genericart Medicines
User Login

Business Opportunity

  • Home
  • »
  • Business Opportunity

Franchise Business Opportunity

You are investing in an industry which represents a basic need of humanity. Health related expenses are going up worldwide, in virtually all countries. This industry, because it represents a daily need of people, is less subject to sudden market changes, effects of fashion and other short term trends, or strong seasonality effects (although there is also a yearly seasonality).

Factors such as the aging of population, modern illnesses such as diabetes, cardiac disorders, hypertension and the like, the deterioration of the natural environment (pollution, asthma...), will all contribute to an increase of the total drugs market spending in the coming years. The rapid growth of the Indian population will increase this even further.

Because majority of the Indian belongs to the lower economic class and can't really afford the high price of branded medicines, and have to buy medicines from their own pockets in the absence of a system of health care that reimburses medicine, the concern for high prices is there and there is tremendous opportunity for the generics market in the India as a cost-effective alternative to branded medicines, especially if the retail pharmacies can develop and maintain an image of professionalism and quality. More affluent Indians are also target customers, as they will also accept generic medicines as an alternative to branded ones, provided that they feel confident in the quality of the medicines and service given. In fact, the examples of the European and US markets show that, in rich countries, the generic market is very developed and accounts for up to fifty per cent of the total drug market value. The Generics Law of 1988 establishes a very favourable legal framework, which authorizes Substitution of branded medicines by their generic counterparts under the guidance of a licensed pharmacist, and requires pharmaceutical companies and health practitioners to use generic names. Recent government’s efforts to promote generic medicines further lead to a growing awareness and openness of the Indian public to generics.

It is important for you to choose the right player and to invest into a chain of drugSTORE which you can trust. At SWAST AUSHADHI SEVA GENERIC MEDICINE STORE Genericart, we assure you of the following:


Our Focus is on Your Future

The total investment cost is divided into two components: For the Franchise Package consult to Genericart Medicine Admin. Its amount and content varies according to the type of outlet that is opened (Regular, or Small Town, or Drugstore Conversion). The Franchise Package includes:

The Franchise fee itself (which ranges from only) Computer hardware (PC package) and OS licenses
Retail expert, the proprietary POS system of SWAST AUSHADHI SEVA GENERIC MEDICINE STORE GENERICART, which helps you manage your sales transactions, inventories and facilitate customer service and is regularly loaded with new features and modules.

What We Will Provide You ?

Purchasing The Swast Aushadhi Seva Generic Medicine Store Genericart Franchise Entitles You To The Following :

  • The right to use the SWAST AUSHADHI SEVA GENERIC MEDICINE STORE Genericart trademark and logo,
  • Site market study conducted on site by our Business Development Team. This serves to evaluate the sales potential of your proposed location,
  • Architectural/store design and construction assistance Pre-opening and start up assistance,
  • HR support in the assistance in the recruitment of store personnel - note that all your personnel will undergo our screening, evaluation and training
  • Classroom and store-based training of your store personnel on pharmacy retailing and management, computerized operations and customer service
  • The use of Retail expert, our proprietary POS system, regularly improved with new modules and features
  • Regular monitoring of your outlet
  • Ongoing business consulting and guidance
  • Refresher training on new products and services
  • National and local marketing support
  • Easy stock replenishment and direct delivery to your outlet Updates on new products
  • Ongoing monitoring and support.
  • As our franchisee, you can expect continuous support and assistance from us to help you manage and expand your business.
  • Screening of all personnel whom you consider for hiring
  • Free training of all store personnel (opening team and succeeding hires) at our head office
  • Additional free trainings on technical matters, new products, services or promotional activities
  • Continuing guidance and education on generic drugs and other related developments
  • Easy and worry-free purchasing of items to be replenished from our commissary with twice a week delivery
  • Regular enhancement of your point of sale system to provide more efficient service and manage the store better Compliance visits to monitor the performance of your store and give you feedback on areas for improvement
  • Open communication through email, phone and regular meetings
  • National store marketing and assistance on your local store marketing